{"id":7372,"date":"2025-05-21T12:59:00","date_gmt":"2025-05-21T12:59:00","guid":{"rendered":"https:\/\/fair-text.com\/?p=7372"},"modified":"2025-09-03T07:20:35","modified_gmt":"2025-09-03T07:20:35","slug":"barrierefreies-design-leichte-sprache","status":"publish","type":"post","link":"https:\/\/fair-text.com\/blog\/barrierefreies-design-leichte-sprache\/","title":{"rendered":"Warum Leichte Sprache ein gutes Design braucht"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_5dd47a-25, .wp-block-kadence-advancedheading.kt-adv-heading7372_5dd47a-25[data-kb-block=\"kb-adv-heading7372_5dd47a-25\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_5dd47a-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_5dd47a-25[data-kb-block=\"kb-adv-heading7372_5dd47a-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_5dd47a-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_5dd47a-25[data-kb-block=\"kb-adv-heading7372_5dd47a-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_5dd47a-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_5dd47a-25\">Leichte Sprache ist eine Variet\u00e4t des Deutschen, die Informationen besonders f\u00fcr die Bed\u00fcrfnisse von Menschen mit kognitiven Beeintr\u00e4chtigungen verst\u00e4ndlich aufbereitet. Die Texte werden auf Basis eines Regelwerks inhaltlich und sprachlich vereinfacht sowie gestalterisch angepasst. Einige der gestalterischen Regeln sind jedoch \u00fcberholt oder widersprechen sogar der Designpraxis. An dieser Stelle soll daher die Problematik einiger Regeln der Typografie beleuchtet und Best\u2011Practice\u2011Beispiele f\u00fcr ein barrierefreies Design vorgestellt werden. Auf <a href=\"https:\/\/fair-text.com\/leichte-sprache-bilder-shop\/\" data-type=\"page\" data-id=\"991\">Leichte Sprache Bilder<\/a> im Speziellen wird an dieser Stelle nicht eingegangen. <\/p>\n\n\n<style>.kadence-column7372_49b65e-3c > .kt-inside-inner-col,.kadence-column7372_49b65e-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_49b65e-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_49b65e-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_49b65e-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_49b65e-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_49b65e-3c{position:relative;}.kadence-column7372_49b65e-3c, .kt-inside-inner-col > .kadence-column7372_49b65e-3c:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_49b65e-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_49b65e-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_49b65e-3c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_81efea-b0, .wp-block-kadence-advancedheading.kt-adv-heading7372_81efea-b0[data-kb-block=\"kb-adv-heading7372_81efea-b0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_81efea-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_81efea-b0[data-kb-block=\"kb-adv-heading7372_81efea-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_81efea-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_81efea-b0[data-kb-block=\"kb-adv-heading7372_81efea-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7372_81efea-b0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_81efea-b0\">Leichte Sprache braucht ein gutes Design<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_2786cf-c8, .wp-block-kadence-advancedheading.kt-adv-heading7372_2786cf-c8[data-kb-block=\"kb-adv-heading7372_2786cf-c8\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_2786cf-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_2786cf-c8[data-kb-block=\"kb-adv-heading7372_2786cf-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_2786cf-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_2786cf-c8[data-kb-block=\"kb-adv-heading7372_2786cf-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_2786cf-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_2786cf-c8\">Viele Regelwerke sind aus der Praxis heraus entstanden, oft ohne die Beteiligung von Fachleuten aus dem Design. In seinem Positionspapier bem\u00e4ngelt der Deutsche Designtag die Brosch\u00fcre <em>Leichte Sprache \u2013 ein Ratgeber <\/em>vom Bundesministerium f\u00fcr Arbeit und Soziales. Der Ratgeber w\u00fcrde die aktuellen Erkenntnisse aus der Lesbarkeitsforschung nicht miteinbeziehen und den Erfahrungen aus dem Design widersprechen. Diese Kritik l\u00e4sst sich auch auf andere Regelwerke \u00fcbertragen, da die Regeln sich h\u00e4ufig \u00fcberschneiden.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_272480-92 > .kt-inside-inner-col,.kadence-column7372_272480-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_272480-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_272480-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_272480-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_272480-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_272480-92{position:relative;}.kadence-column7372_272480-92, .kt-inside-inner-col > .kadence-column7372_272480-92:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_272480-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_272480-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_272480-92\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_3be5a4-11, .wp-block-kadence-advancedheading.kt-adv-heading7372_3be5a4-11[data-kb-block=\"kb-adv-heading7372_3be5a4-11\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_3be5a4-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_3be5a4-11[data-kb-block=\"kb-adv-heading7372_3be5a4-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_3be5a4-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_3be5a4-11[data-kb-block=\"kb-adv-heading7372_3be5a4-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7372_3be5a4-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_3be5a4-11\">Typografische Gestaltung in der Leichten Sprache<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_da744b-ce, .wp-block-kadence-advancedheading.kt-adv-heading7372_da744b-ce[data-kb-block=\"kb-adv-heading7372_da744b-ce\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_da744b-ce mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_da744b-ce[data-kb-block=\"kb-adv-heading7372_da744b-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_da744b-ce img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_da744b-ce[data-kb-block=\"kb-adv-heading7372_da744b-ce\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_da744b-ce wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_da744b-ce\">Zur Gestaltung der Schrift sowie deren Anordnung geben viele Regelwerke Empfehlungen. Aber nicht alle Empfehlungen sind noch zeitgem\u00e4\u00df, z.&nbsp;B. zur Schriftgr\u00f6\u00dfe oder Schriftart, wie im Folgenden beleuchtet werden soll.<\/p>\n\n\n<style>.kadence-column7372_846733-4b > .kt-inside-inner-col,.kadence-column7372_846733-4b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_846733-4b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_846733-4b > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_846733-4b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_846733-4b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_846733-4b{position:relative;}.kadence-column7372_846733-4b, .kt-inside-inner-col > .kadence-column7372_846733-4b:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_846733-4b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_846733-4b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_846733-4b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_863e4e-89, .wp-block-kadence-advancedheading.kt-adv-heading7372_863e4e-89[data-kb-block=\"kb-adv-heading7372_863e4e-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_863e4e-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_863e4e-89[data-kb-block=\"kb-adv-heading7372_863e4e-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_863e4e-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_863e4e-89[data-kb-block=\"kb-adv-heading7372_863e4e-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading7372_863e4e-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_863e4e-89\">Arial ist keine barrierefreie Schriftart<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_62167b-10, .wp-block-kadence-advancedheading.kt-adv-heading7372_62167b-10[data-kb-block=\"kb-adv-heading7372_62167b-10\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_62167b-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_62167b-10[data-kb-block=\"kb-adv-heading7372_62167b-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_62167b-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_62167b-10[data-kb-block=\"kb-adv-heading7372_62167b-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_62167b-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_62167b-10\">Viele Regelwerke empfehlen die Schriftart Arial oder andere serifenlose Schriften. Diese Schriftart ist weder f\u00fcr Menschen mit kognitiven Beeintr\u00e4chtigungen, noch f\u00fcr Menschen mit einer Sehbehinderung geeignet. Auch Serifenschriften sind nicht per se schlecht. Vielmehr kommt es u.&nbsp;a. auf die Unterscheidbarkeit der Buchstaben an, z.&nbsp;B.: vom gro\u00dfen I und kleinem l. Studien konnten zeigen, dass die Schriftarten <em>Open Sans<\/em>, <em>Roboto<\/em>, <em>Fira Sans<\/em> und <em>Thesis Mix<\/em> f\u00fcr Menschen mit einer kognitiven Beeintr\u00e4chtigung gut geeignet sind (Bock 2019, S. 90). Basierend auf der <em>DIN 1450 Schriften \u2013 Leserlichkeit<\/em> wurde die Neue Frutiger 1450 entwickelt, die besonders f\u00fcr die Bedarfe von sehbeeintr\u00e4chtigten Menschen optimiert ist.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image7372_864e86-51:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-image7372_864e86-51 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7372_864e86-51 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-2-1024x372.png\" alt=\"Vergleich von unterschiedlichen Schriftarten. Man sieht, dass manche Schriftarten besser, und manche schlechter zu lesen sind.\" class=\"kb-img wp-image-7377\" srcset=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-2-1024x372.png 1024w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-2-300x109.png 300w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-2-768x279.png 768w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-2-1536x559.png 1536w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-2.png 1562w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_7351b3-02 > .kt-inside-inner-col,.kadence-column7372_7351b3-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_7351b3-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_7351b3-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_7351b3-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_7351b3-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_7351b3-02{position:relative;}.kadence-column7372_7351b3-02, .kt-inside-inner-col > .kadence-column7372_7351b3-02:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_7351b3-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_7351b3-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_7351b3-02\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_fc2622-46, .wp-block-kadence-advancedheading.kt-adv-heading7372_fc2622-46[data-kb-block=\"kb-adv-heading7372_fc2622-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_fc2622-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_fc2622-46[data-kb-block=\"kb-adv-heading7372_fc2622-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_fc2622-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_fc2622-46[data-kb-block=\"kb-adv-heading7372_fc2622-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading7372_fc2622-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_fc2622-46\">Die Schriftgr\u00f6\u00dfe ist abh\u00e4ngig von der <a>Schriftart<\/a><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_a325d6-bb, .wp-block-kadence-advancedheading.kt-adv-heading7372_a325d6-bb[data-kb-block=\"kb-adv-heading7372_a325d6-bb\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_a325d6-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_a325d6-bb[data-kb-block=\"kb-adv-heading7372_a325d6-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_a325d6-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_a325d6-bb[data-kb-block=\"kb-adv-heading7372_a325d6-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_a325d6-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_a325d6-bb\">In vielen Regelwerken wird die Schriftgr\u00f6\u00dfe 14 Punkt empfohlen. 14 Punkt f\u00e4llt je nach Schriftart jedoch unterschiedlich aus.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image7372_acca9d-15:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-image7372_acca9d-15 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7372_acca9d-15 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"181\" src=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-1024x181.png\" alt=\"Vergleich von der Gr\u00f6\u00dfe unterschiedlicher Schriftarten. Man sieht, wenn man eine Schriftgr\u00f6\u00dfe angibt, die Schriftgr\u00f6\u00dfen dennoch unterschiedlich sind.\" class=\"kb-img wp-image-7376\" srcset=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-1024x181.png 1024w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-300x53.png 300w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich-768x136.png 768w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Typographie-Vergleich.png 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_61d512-70, .wp-block-kadence-advancedheading.kt-adv-heading7372_61d512-70[data-kb-block=\"kb-adv-heading7372_61d512-70\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_61d512-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_61d512-70[data-kb-block=\"kb-adv-heading7372_61d512-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_61d512-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_61d512-70[data-kb-block=\"kb-adv-heading7372_61d512-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_61d512-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_61d512-70\">Typografen nutzen daher f\u00fcr die Angabe der Schriftgr\u00f6\u00dfe die sogenannte x\u2011H\u00f6he. Die x\u2011H\u00f6he l\u00e4sst sich z.&nbsp;B. mit einem Plug-in in Adobe InDesign einstellen, aber nicht in Word. Eine grobe Orientierung gibt der <a href=\"https:\/\/leserlich.info\/zeichen\/schriftgroesse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gr\u00f6\u00dfenrechner<\/a> von leserlich.info.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_20fbf2-db, .wp-block-kadence-advancedheading.kt-adv-heading7372_20fbf2-db[data-kb-block=\"kb-adv-heading7372_20fbf2-db\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_20fbf2-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_20fbf2-db[data-kb-block=\"kb-adv-heading7372_20fbf2-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_20fbf2-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_20fbf2-db[data-kb-block=\"kb-adv-heading7372_20fbf2-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_20fbf2-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_20fbf2-db\">In einer Studie mit Menschen mit kognitiven Beeintr\u00e4chtigungen haben die Teilnehmenden Texte mit einer x\u2011H\u00f6he von 2,25 mm (entspricht Arial 12 Punkt) als ausreichend gro\u00df empfunden (Sieghart 2020).<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_69e528-89, .wp-block-kadence-advancedheading.kt-adv-heading7372_69e528-89[data-kb-block=\"kb-adv-heading7372_69e528-89\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_69e528-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_69e528-89[data-kb-block=\"kb-adv-heading7372_69e528-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_69e528-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_69e528-89[data-kb-block=\"kb-adv-heading7372_69e528-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_69e528-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_69e528-89\">Laut DIN 1450 sollte sich die Schriftgr\u00f6\u00dfe au\u00dferdem an der Sehsch\u00e4rfe, dem Betrachtungsabstand und der Textart orientieren.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_d890a9-8d > .kt-inside-inner-col,.kadence-column7372_d890a9-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_d890a9-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_d890a9-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_d890a9-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_d890a9-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_d890a9-8d{position:relative;}.kadence-column7372_d890a9-8d, .kt-inside-inner-col > .kadence-column7372_d890a9-8d:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_d890a9-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_d890a9-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_d890a9-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_a0496a-7a, .wp-block-kadence-advancedheading.kt-adv-heading7372_a0496a-7a[data-kb-block=\"kb-adv-heading7372_a0496a-7a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_a0496a-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_a0496a-7a[data-kb-block=\"kb-adv-heading7372_a0496a-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_a0496a-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_a0496a-7a[data-kb-block=\"kb-adv-heading7372_a0496a-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7372_a0496a-7a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_a0496a-7a\">Layout in der Leichten Sprache<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_dac5ed-e0, .wp-block-kadence-advancedheading.kt-adv-heading7372_dac5ed-e0[data-kb-block=\"kb-adv-heading7372_dac5ed-e0\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_dac5ed-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_dac5ed-e0[data-kb-block=\"kb-adv-heading7372_dac5ed-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_dac5ed-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_dac5ed-e0[data-kb-block=\"kb-adv-heading7372_dac5ed-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_dac5ed-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_dac5ed-e0\">Bisher gibt es nur wenige Regeln, die auf die Seitengestaltung von Leichte-Sprache-Texten eingehen. Aktuell beschr\u00e4nken sich die Regeln auf die Zeilengestaltung und auf die linksb\u00fcndige Ausrichtung der Schrift. Das Integrieren allgemeiner Designkonzepte wie die Gestaltungsgesetze k\u00f6nnten jedoch vorteilhaft sein.<\/p>\n\n\n<style>.kadence-column7372_ef79ae-47 > .kt-inside-inner-col,.kadence-column7372_ef79ae-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_ef79ae-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_ef79ae-47 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_ef79ae-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_ef79ae-47 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_ef79ae-47{position:relative;}.kadence-column7372_ef79ae-47, .kt-inside-inner-col > .kadence-column7372_ef79ae-47:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_ef79ae-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_ef79ae-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_ef79ae-47\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_5451d5-7b, .wp-block-kadence-advancedheading.kt-adv-heading7372_5451d5-7b[data-kb-block=\"kb-adv-heading7372_5451d5-7b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_5451d5-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_5451d5-7b[data-kb-block=\"kb-adv-heading7372_5451d5-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_5451d5-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_5451d5-7b[data-kb-block=\"kb-adv-heading7372_5451d5-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading7372_5451d5-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_5451d5-7b\">Ein kurzer Diskurs zu den Gestaltgesetzen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_c91547-53, .wp-block-kadence-advancedheading.kt-adv-heading7372_c91547-53[data-kb-block=\"kb-adv-heading7372_c91547-53\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_c91547-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_c91547-53[data-kb-block=\"kb-adv-heading7372_c91547-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_c91547-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_c91547-53[data-kb-block=\"kb-adv-heading7372_c91547-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_c91547-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_c91547-53\">Die Gestaltgesetze wirken intuitiv, da der Mensch unbewusst nach bekannten Mustern sucht. Sie m\u00fcssen auch nicht erlernt werden (Pridik 2019, S. 501). Durch das Beachten der Gestaltgesetze k\u00f6nnen Texte optisch ansprechend gegliedert werden. Entscheidend daf\u00fcr ist der Anteil von Wei\u00dffl\u00e4che zum gedruckten Inhalt. Durch Abst\u00e4nde zwischen Textbl\u00f6cken oder von Bild und Text k\u00f6nnen thematische Zusammenh\u00e4nge ausgedr\u00fcckt werden. In der Leichten Sprache wird dies auf der Inhaltsebene u.&nbsp;a. durch die verst\u00e4rkte Verwendung von Zwischen\u00fcberschriften und Abs\u00e4tzen erzielt.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image7372_baf7c6-ec:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-image7372_baf7c6-ec .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7372_baf7c6-ec\"><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"512\" src=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Grafik-3-1.png\" alt=\"\" class=\"kb-img wp-image-7404\" srcset=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Grafik-3-1.png 1562w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Grafik-3-1-300x98.png 300w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Grafik-3-1-1024x336.png 1024w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Grafik-3-1-768x252.png 768w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Grafik-3-1-1536x503.png 1536w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_a0c515-dc, .wp-block-kadence-advancedheading.kt-adv-heading7372_a0c515-dc[data-kb-block=\"kb-adv-heading7372_a0c515-dc\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_a0c515-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_a0c515-dc[data-kb-block=\"kb-adv-heading7372_a0c515-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_a0c515-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_a0c515-dc[data-kb-block=\"kb-adv-heading7372_a0c515-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_a0c515-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_a0c515-dc\">Beispielhaft sollen hier drei Gestaltgesetze vorgestellt werden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Das Gesetz der \u00c4hnlichkeit<\/li>\n\n\n\n<li>Das Gesetz der N\u00e4he<\/li>\n\n\n\n<li>Das Gesetz der Pr\u00e4gnanz<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_ae2528-26, .wp-block-kadence-advancedheading.kt-adv-heading7372_ae2528-26[data-kb-block=\"kb-adv-heading7372_ae2528-26\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_ae2528-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_ae2528-26[data-kb-block=\"kb-adv-heading7372_ae2528-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_ae2528-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_ae2528-26[data-kb-block=\"kb-adv-heading7372_ae2528-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_ae2528-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_ae2528-26\">Das <strong>Gesetz der \u00c4hnlichkeit<\/strong> besagt, dass gleich aussehende Elemente als zusammengeh\u00f6rig wahrgenommen werden. Die \u00c4hnlichkeit kann durch Form, Farbe, Textur, Position und Gr\u00f6\u00dfe hergestellt werden. Warnungen in einem Text sollten daher immer gleich ausgezeichnet werden, z.&nbsp;B. mit demselben Bild oder derselben Gestaltung.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_b25d64-62, .wp-block-kadence-advancedheading.kt-adv-heading7372_b25d64-62[data-kb-block=\"kb-adv-heading7372_b25d64-62\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b25d64-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_b25d64-62[data-kb-block=\"kb-adv-heading7372_b25d64-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b25d64-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_b25d64-62[data-kb-block=\"kb-adv-heading7372_b25d64-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_b25d64-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_b25d64-62\">Nach dem <strong>Gesetz der N\u00e4he <\/strong>werden nah beieinander liegende Elemente als zusammengeh\u00f6rig wahrgenommen. N\u00e4he und Wei\u00dfr\u00e4ume zur Distanzierung von Inhalten sollten daher bewusst zur Gruppierung eingesetzt werden. Ein Bild sollte daher immer in der N\u00e4he der entsprechenden Textstelle positioniert werden. Ebenso kann Zusammengeh\u00f6rigkeit durch Abst\u00e4nde von Textpassagen vermittelt werden. Die \u00dcberschrift eines neuen Kapitels sollte z.&nbsp;B. mehr Abstand zum vorherigen Kapitel haben.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_528f61-1a, .wp-block-kadence-advancedheading.kt-adv-heading7372_528f61-1a[data-kb-block=\"kb-adv-heading7372_528f61-1a\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_528f61-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_528f61-1a[data-kb-block=\"kb-adv-heading7372_528f61-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_528f61-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_528f61-1a[data-kb-block=\"kb-adv-heading7372_528f61-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_528f61-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_528f61-1a\">Das <strong>Gesetz der Pr\u00e4gnanz<\/strong> beschreibt, dass pr\u00e4gnante Elemente besonders ins Auge fallen. F\u00fcr die Leichte Sprache bedeutet dies, dass wichtige Textstellen wie Warnungen auff\u00e4llig gekennzeichnet werden sollten. Dies kann bspw. durch Farbe oder eine auff\u00e4llige Illustration umgesetzt werden.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_e2541f-fa > .kt-inside-inner-col{padding-top:0px;}.kadence-column7372_e2541f-fa > .kt-inside-inner-col,.kadence-column7372_e2541f-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_e2541f-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_e2541f-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_e2541f-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_e2541f-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_e2541f-fa{position:relative;}.kadence-column7372_e2541f-fa, .kt-inside-inner-col > .kadence-column7372_e2541f-fa:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_e2541f-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_e2541f-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_e2541f-fa\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_da0e7c-31, .wp-block-kadence-advancedheading.kt-adv-heading7372_da0e7c-31[data-kb-block=\"kb-adv-heading7372_da0e7c-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_da0e7c-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_da0e7c-31[data-kb-block=\"kb-adv-heading7372_da0e7c-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_da0e7c-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_da0e7c-31[data-kb-block=\"kb-adv-heading7372_da0e7c-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading7372_da0e7c-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_da0e7c-31\">Allein das Design vermittelt Informationen<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_f752c6-a2, .wp-block-kadence-advancedheading.kt-adv-heading7372_f752c6-a2[data-kb-block=\"kb-adv-heading7372_f752c6-a2\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_f752c6-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_f752c6-a2[data-kb-block=\"kb-adv-heading7372_f752c6-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_f752c6-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_f752c6-a2[data-kb-block=\"kb-adv-heading7372_f752c6-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_f752c6-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_f752c6-a2\">Anhand des Designs werden bereits Informationen vermittelt, etwa zur Textsorte. Menschen mit kognitiven Beeintr\u00e4chtigungen haben oft ein sehr breites Textsortenwissen. Sie k\u00f6nnen anhand der Seitengestaltung erkennen, ob es sich um einen Zeitungsartikel oder einen Roman handelt. Und das ohne ein Wort vorher zu lesen. \u00dcbersetzer*innen k\u00f6nnen sich dieses Wissen zunutze machen, indem sie typische Textsortenkonventionen in ihren \u00dcbersetzungen aufgreifen. Die bisherigen Regelwerke gehen hierauf nicht ein, nur die DIN SPEC erw\u00e4hnt dies.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_b6d8e6-81, .wp-block-kadence-advancedheading.kt-adv-heading7372_b6d8e6-81[data-kb-block=\"kb-adv-heading7372_b6d8e6-81\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b6d8e6-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_b6d8e6-81[data-kb-block=\"kb-adv-heading7372_b6d8e6-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b6d8e6-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_b6d8e6-81[data-kb-block=\"kb-adv-heading7372_b6d8e6-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_b6d8e6-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_b6d8e6-81\">Auch Unternehmen oder Einrichtungen vermitteln nonverbal Informationen \u00fcber ihr Corporate Design, z.&nbsp;B. \u00fcber die (hauseigene) Schriftart oder \u00fcber die Corporate\u2011Farben. Ein Text in Comic Sans l\u00f6st andere Assoziationen aus als der gleiche Text in Times New Roman. \u00dcbersetzungen sollten sich daher am Corporate Design orientieren oder es, falls barrierefrei, sogar ganz \u00fcbernehmen. Der Text wirkt so seri\u00f6ser und schafft einen Wiedererkennungswert.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_afe2e9-1a > .kt-inside-inner-col,.kadence-column7372_afe2e9-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_afe2e9-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_afe2e9-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_afe2e9-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_afe2e9-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_afe2e9-1a{position:relative;}.kadence-column7372_afe2e9-1a, .kt-inside-inner-col > .kadence-column7372_afe2e9-1a:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_afe2e9-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_afe2e9-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_afe2e9-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_d5750a-ac, .wp-block-kadence-advancedheading.kt-adv-heading7372_d5750a-ac[data-kb-block=\"kb-adv-heading7372_d5750a-ac\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_d5750a-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_d5750a-ac[data-kb-block=\"kb-adv-heading7372_d5750a-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_d5750a-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_d5750a-ac[data-kb-block=\"kb-adv-heading7372_d5750a-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7372_d5750a-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_d5750a-ac\">Best-Practice-Beispiele<\/h2>\n\n\n<style>.kadence-column7372_a0c671-94 > .kt-inside-inner-col,.kadence-column7372_a0c671-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_a0c671-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_a0c671-94 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_a0c671-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_a0c671-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_a0c671-94{position:relative;}@media all and (max-width: 1024px){.kadence-column7372_a0c671-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_a0c671-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_a0c671-94\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_038e82-9b, .wp-block-kadence-advancedheading.kt-adv-heading7372_038e82-9b[data-kb-block=\"kb-adv-heading7372_038e82-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_038e82-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_038e82-9b[data-kb-block=\"kb-adv-heading7372_038e82-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_038e82-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_038e82-9b[data-kb-block=\"kb-adv-heading7372_038e82-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading7372_038e82-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_038e82-9b\"><strong>Ausschreibung der Galerie Bezirk Oberbayern<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_5d9e99-34, .wp-block-kadence-advancedheading.kt-adv-heading7372_5d9e99-34[data-kb-block=\"kb-adv-heading7372_5d9e99-34\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_5d9e99-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_5d9e99-34[data-kb-block=\"kb-adv-heading7372_5d9e99-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_5d9e99-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_5d9e99-34[data-kb-block=\"kb-adv-heading7372_5d9e99-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_5d9e99-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_5d9e99-34\">Die erste \u00dcbersetzung umfasste 4 Seiten, ein Umfang, der auf schwache Leser*innen abschreckend wirken kann. Rechts vom Text sind verschiedene Bilder aus der Sammlung der Lebenshilfe Bremen. Die \u00dcbersetzung ist von 2014 und das Design ist typisch f\u00fcr viele \u00dcbersetzungen aus dieser Zeit. Die \u00dcbersetzung l\u00e4sst gestalterisch keine R\u00fcckschl\u00fcsse auf die Funktion und den Absender des Textes zu.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image7372_8b2dee-10:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-image7372_8b2dee-10 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7372_8b2dee-10 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"428\" src=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Beispiel-1.jpg\" alt=\"\" class=\"kb-img wp-image-7384\" srcset=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Beispiel-1.jpg 606w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Beispiel-1-300x212.jpg 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_6f832e-08, .wp-block-kadence-advancedheading.kt-adv-heading7372_6f832e-08[data-kb-block=\"kb-adv-heading7372_6f832e-08\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_6f832e-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_6f832e-08[data-kb-block=\"kb-adv-heading7372_6f832e-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_6f832e-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_6f832e-08[data-kb-block=\"kb-adv-heading7372_6f832e-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_6f832e-08 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_6f832e-08\">In der \u00dcberarbeitung wurde der Text gek\u00fcrzt und in Anlehnung an das Corporate Design neu gestaltet. Abweichend vom <em>Ratgeber Leichte Sprache<\/em> wurde eine andere Schriftart und f\u00fcr die Kontaktzeile eine wei\u00dfe Schrift auf blauem Hintergrund gew\u00e4hlt. Die \u00c4nderungen und die Wahl der Illustrationen erfolgten gemeinsam mit einer Pr\u00fcfgruppe. Allerdings wirkt das Leichte-Sprache-Siegel sehr klein. Im Vergleich zur ersten Fassung unterscheiden sich Titel und \u00dcberschriften st\u00e4rker vom Text, die Gliederung ist klarer.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image7372_94068c-61:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-image7372_94068c-61 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7372_94068c-61 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"416\" src=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Beispiel-2.jpg\" alt=\"\" class=\"kb-img wp-image-7383\" srcset=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Beispiel-2.jpg 606w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Beispiel-2-300x206.jpg 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_a0cb55-4a > .kt-inside-inner-col,.kadence-column7372_a0cb55-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_a0cb55-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_a0cb55-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_a0cb55-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_a0cb55-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_a0cb55-4a{position:relative;}.kadence-column7372_a0cb55-4a, .kt-inside-inner-col > .kadence-column7372_a0cb55-4a:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);}@media all and (max-width: 1024px){.kadence-column7372_a0cb55-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_a0cb55-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_a0cb55-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_61a1e0-15, .wp-block-kadence-advancedheading.kt-adv-heading7372_61a1e0-15[data-kb-block=\"kb-adv-heading7372_61a1e0-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_61a1e0-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_61a1e0-15[data-kb-block=\"kb-adv-heading7372_61a1e0-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_61a1e0-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_61a1e0-15[data-kb-block=\"kb-adv-heading7372_61a1e0-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading7372_61a1e0-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_61a1e0-15\"><strong><strong>Sch\u00fctteln kann Babys krank machen<\/strong><\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_263c24-9e, .wp-block-kadence-advancedheading.kt-adv-heading7372_263c24-9e[data-kb-block=\"kb-adv-heading7372_263c24-9e\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_263c24-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_263c24-9e[data-kb-block=\"kb-adv-heading7372_263c24-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_263c24-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_263c24-9e[data-kb-block=\"kb-adv-heading7372_263c24-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_263c24-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_263c24-9e\">Die Farben der Bilder und auch die farblichen Hinterlegungen greifen das Corporate Design auf und lassen die ganze Brosch\u00fcre stimmig wirken. Nur das Impressum wirkt auf der ersten Seite unpassend.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image7372_fd8276-87:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-image7372_fd8276-87 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7372_fd8276-87\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"430\" src=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-.png\" alt=\"\" class=\"kb-img wp-image-7444\" srcset=\"https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-.png 606w, https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design--300x213.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col,.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_ff5f6b-f2{position:relative;}.kadence-column7372_ff5f6b-f2, .kt-inside-inner-col > .kadence-column7372_ff5f6b-f2:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_ff5f6b-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_ff5f6b-f2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_1bf350-f1, .wp-block-kadence-advancedheading.kt-adv-heading7372_1bf350-f1[data-kb-block=\"kb-adv-heading7372_1bf350-f1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_1bf350-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_1bf350-f1[data-kb-block=\"kb-adv-heading7372_1bf350-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_1bf350-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_1bf350-f1[data-kb-block=\"kb-adv-heading7372_1bf350-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7372_1bf350-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_1bf350-f1\">Ausblick<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_b4c802-a2, .wp-block-kadence-advancedheading.kt-adv-heading7372_b4c802-a2[data-kb-block=\"kb-adv-heading7372_b4c802-a2\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b4c802-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_b4c802-a2[data-kb-block=\"kb-adv-heading7372_b4c802-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b4c802-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_b4c802-a2[data-kb-block=\"kb-adv-heading7372_b4c802-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_b4c802-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_b4c802-a2\">Das bisher gr\u00f6\u00dftenteils uniforme Design von Leichten\u2011Sprache\u2011Texten hat zwar den Vorteil, dass die Zielgruppe diese Texte schnell erkennt, doch kann die Zielgruppe deshalb auch leicht stigmatisiert werden. Ein professionelles Design kann dem entgegenwirken. Die Best-Practice-Beispiele haben gezeigt, dass das Abweichen von Regeln von der Zielgruppe sogar gewollt sein kann.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_b053cf-14, .wp-block-kadence-advancedheading.kt-adv-heading7372_b053cf-14[data-kb-block=\"kb-adv-heading7372_b053cf-14\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b053cf-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_b053cf-14[data-kb-block=\"kb-adv-heading7372_b053cf-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_b053cf-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_b053cf-14[data-kb-block=\"kb-adv-heading7372_b053cf-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_b053cf-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_b053cf-14\">Mit der Orientierung am oder (falls barrierefrei) dem \u00dcbernehmen des Corporate Designs wirken \u00dcbersetzungen professioneller und Unternehmen schaffen so einen Wiedererkennungswert. Die Texte wirken au\u00dferdem seri\u00f6ser.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_ad36be-1b, .wp-block-kadence-advancedheading.kt-adv-heading7372_ad36be-1b[data-kb-block=\"kb-adv-heading7372_ad36be-1b\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_ad36be-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_ad36be-1b[data-kb-block=\"kb-adv-heading7372_ad36be-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_ad36be-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_ad36be-1b[data-kb-block=\"kb-adv-heading7372_ad36be-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_ad36be-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_ad36be-1b\">Sofern es die finanziellen Mittel erm\u00f6glichen, sollten auch Leichte\u2011Sprache\u2011Texte professionell designt werden. Im besten Fall von einer Agentur, die \u00dcbersetzung und Gestaltung anbietet und die Qualit\u00e4t von beidem durch eine Pr\u00fcfgruppe absichern kann.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_92b9c9-3f, .wp-block-kadence-advancedheading.kt-adv-heading7372_92b9c9-3f[data-kb-block=\"kb-adv-heading7372_92b9c9-3f\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_92b9c9-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_92b9c9-3f[data-kb-block=\"kb-adv-heading7372_92b9c9-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_92b9c9-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_92b9c9-3f[data-kb-block=\"kb-adv-heading7372_92b9c9-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_92b9c9-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_92b9c9-3f\">Wie bei unserem Kooperationspartner: <a href=\"https:\/\/leichte-sprache-koeln.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lisi Textwerkstatt K\u00f6ln<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4, .wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4[data-kb-block=\"kb-adv-heading7372_10f414-d4\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;border-top:1px solid var(--global-palette6, #718096);border-right:1px solid var(--global-palette6, #718096);border-bottom:1px solid var(--global-palette6, #718096);border-left:1px solid var(--global-palette6, #718096);border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4[data-kb-block=\"kb-adv-heading7372_10f414-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4[data-kb-block=\"kb-adv-heading7372_10f414-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4, .wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4[data-kb-block=\"kb-adv-heading7372_10f414-d4\"]{border-top:1px solid var(--global-palette6, #718096);border-right:1px solid var(--global-palette6, #718096);border-bottom:1px solid var(--global-palette6, #718096);border-left:1px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4, .wp-block-kadence-advancedheading.kt-adv-heading7372_10f414-d4[data-kb-block=\"kb-adv-heading7372_10f414-d4\"]{border-top:1px solid var(--global-palette6, #718096);border-right:1px solid var(--global-palette6, #718096);border-bottom:1px solid var(--global-palette6, #718096);border-left:1px solid var(--global-palette6, #718096);}}<\/style>\n<p class=\"kt-adv-heading7372_10f414-d4 wp-block-kadence-advancedheading has-theme-palette-3-background-color has-background\" data-kb-block=\"kb-adv-heading7372_10f414-d4\">Cornelia arbeitet als Redakteurin im <a href=\"https:\/\/leichte-sprache-koeln.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">B\u00fcro f\u00fcr Leichte Sprache K\u00f6ln<\/a> und ist Fachfrau f\u00fcr Leichte Sprache.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7372_c4390b-bc > .kt-inside-inner-col,.kadence-column7372_c4390b-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7372_c4390b-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7372_c4390b-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column7372_c4390b-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7372_c4390b-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7372_c4390b-bc{position:relative;}.kadence-column7372_c4390b-bc, .kt-inside-inner-col > .kadence-column7372_c4390b-bc:not(.specificity){margin-top:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column7372_c4390b-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7372_c4390b-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7372_c4390b-bc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7372_2c66ed-5d, .wp-block-kadence-advancedheading.kt-adv-heading7372_2c66ed-5d[data-kb-block=\"kb-adv-heading7372_2c66ed-5d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_2c66ed-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_2c66ed-5d[data-kb-block=\"kb-adv-heading7372_2c66ed-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_2c66ed-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_2c66ed-5d[data-kb-block=\"kb-adv-heading7372_2c66ed-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7372_2c66ed-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_2c66ed-5d\">Quellen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BMAS (2014): Leichte Sprache. Ein Ratgeber. Abdruck der \u201eRegeln f\u00fcr Leichte Sprache\u201c des Netzwerks Leichte Sprache e.&nbsp;V.<\/li>\n\n\n\n<li>Bock, Bettina M. (2019): \u201eLeichte Sprache\u201c \u2013 Kein Regelwerk. Sprachwissenschaftliche Ergebnisse und Praxisempfehlungen aus dem LeiSA-Projekt. Berlin: Frank &amp; Timme (Kommunikation \u2013 Partizipation \u2013 Inklusion). Zuletzt aufgerufen am 11.03.2025 unter https:\/\/ul.qucosa.de\/api\/qucosa%3A31959\/attachment\/ATT-0\/<\/li>\n\n\n\n<li>Deutscher Blinden- und Sehbehindertenverband DBSV (2017): Leserlich \u2013 Schritte zu einem Inklusiven Kommunikationsdesign, <a href=\"https:\/\/leserlich.info\" rel=\"nofollow noopener\" target=\"_blank\">www.leserlich.info<\/a>.<\/li>\n\n\n\n<li>Deutscher Designtag e&nbsp;V. (06.02.2020): Angemessene Kommunikation mit Leichter Sprache und inklusiven Kommunikationsdesign.<\/li>\n\n\n\n<li>DIN 1450:2013-04 (2013) Schriften \u2013 Leserlichkeit, Deutsches Institut f\u00fcr Normung e.&nbsp;V., Beuth Verlag GmbH.<\/li>\n\n\n\n<li>DIN SPEC 33429:2023-04 &#8211; Entwurf (2023) Empfehlungen f\u00fcr Deutsche Leichte Sprache, Deutsches Institut f\u00fcr Normung e.&nbsp;V., Beuth Verlag GmbH.<\/li>\n\n\n\n<li>Pridik, Nicola (2019): Visualisierungen rechtlicher Inhalte in Leichte-Sprache-Texten. In: Christiane Maa\u00df und Isabel Rink (Hg.): Handbuch Barrierefreie Kommunikation. Berlin: Frank &amp; Timme Verlag f\u00fcr wissenschaftliche Literatur (Kommunikation &#8211; Partizipation &#8211; Inklusion, Band 3), S. 487\u2013506.<\/li>\n\n\n\n<li>Sieghart, Sabina. 2020. Angemessene Kommunikation mit Leichter Sprache. In Lars C. Krabbe u.&nbsp;a. (Hg.): Bildgestalten \u2013 Topographien medialer Visualit\u00e4t, B\u00fcchner Verlag.<\/li>\n\n\n\n<li>Sieghart, Sabina (2024): Design hilft, zu verstehen. In: Sabina Sieghart und Rudolf Paulus Gorbach (Hg.): Gutes Design f\u00fcr Leichte Sprache, Verlag Julius Klinkhardt.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7372_ee9ed0-ab, .wp-block-kadence-advancedheading.kt-adv-heading7372_ee9ed0-ab[data-kb-block=\"kb-adv-heading7372_ee9ed0-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7372_ee9ed0-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7372_ee9ed0-ab[data-kb-block=\"kb-adv-heading7372_ee9ed0-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7372_ee9ed0-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7372_ee9ed0-ab[data-kb-block=\"kb-adv-heading7372_ee9ed0-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7372_ee9ed0-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7372_ee9ed0-ab\"><strong>Beispiele:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bundeszentrale gesundheitliche Aufkl\u00e4rung (2020): Sch\u00fctteln kann Babys krank machen. Zuletzt aufgerufen am 11.03.2025 unter: <a href=\"https:\/\/shop.bioeg.de\/pdf\/16000568.pdf\" rel=\"nofollow sponsored noopener\" target=\"_blank\">https:\/\/shop.bioeg.de\/pdf\/16000568.pdf<\/a><\/li>\n\n\n\n<li>Sieghart, Sabina (2017): Vorher-Nachher-Vergleich vom Galerie Bezirk Oberbayern: Sind Sie K\u00fcnstlerin oder K\u00fcnstler? Zuletzt aufgerufen am 11.03.2025 unter: <a href=\"https:\/\/gestaltungsinstitut.de\/wp-content\/uploads\/2017\/06\/Auschreibung_Galerie_LS_vorhernachher.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/gestaltungsinstitut.de\/wp-content\/uploads\/2017\/06\/Auschreibung_Galerie_LS_vorhernachher.pdf<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leichte Sprache ist eine Variet\u00e4t des Deutschen, die Informationen besonders f\u00fcr die&#8230;<\/p>\n","protected":false},"author":7,"featured_media":7949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[10],"tags":[22,15],"class_list":["post-7372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sprachvereinfachung","tag-design","tag-einfache-leichte-sprache"],"taxonomy_info":{"category":[{"value":10,"label":"Sprachvereinfachung"}],"post_tag":[{"value":22,"label":"Design"},{"value":15,"label":"Einfache &amp; Leichte Sprache"}]},"featured_image_src_large":["https:\/\/fair-text.com\/wp-content\/uploads\/2025\/05\/Leichte-Sprache-Design-Headerbild-1024x511.webp",1024,511,true],"author_info":{"display_name":"Cornelia Schwarzer","author_link":"https:\/\/fair-text.com\/author\/cornelia-schwarzer\/"},"comment_info":12,"category_info":[{"term_id":10,"name":"Sprachvereinfachung","slug":"sprachvereinfachung","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","term_order":"0","cat_ID":10,"category_count":7,"category_description":"","cat_name":"Sprachvereinfachung","category_nicename":"sprachvereinfachung","category_parent":0}],"tag_info":[{"term_id":22,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":22,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":15,"name":"Einfache &amp; Leichte Sprache","slug":"einfache-leichte-sprache","term_group":0,"term_taxonomy_id":15,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw","term_order":"0"}],"_links":{"self":[{"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/posts\/7372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/comments?post=7372"}],"version-history":[{"count":18,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/posts\/7372\/revisions"}],"predecessor-version":[{"id":8238,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/posts\/7372\/revisions\/8238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/media\/7949"}],"wp:attachment":[{"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/media?parent=7372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/categories?post=7372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fair-text.com\/wp-json\/wp\/v2\/tags?post=7372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}